How specifically do you do that for Newburgh Customers?
What if the customer wants to point out a scratch on his rim to one of the wheel technicians?
How much money?
He concludes, “I hope this inspires people to know that there are still
Investing in the Future of News, a new survey of more than 2,000 American journalists and news executives, finds nine in 10 journalists say they need more training and nine in 10 newsroom executives agree. The executives – typically among the most experienced and knowledgeable journalists – also admit they need more training themselves.
This hunger to learn – crossing multiple topics, from craft skills training, including new media, to ethics and legal affairs to management – is not surprising. The digital revolution has upended journalism. The speed at which information moves – and the new ways people consume it – is transforming what journalists need to know and do.
The key to this transformation is strategic training in America’s newsrooms. Since 2003, training and research projects that comprise Knight’s $10 millionNewsroom Training Initiative have worked with journalists and news executives.These projects demonstrate that training linked to actionable goals andencouraged by forward-looking leadership drives innovation and audienceappeal by improving newsroom culture and news content.
The new poll suggests a divide in the news industry.
The good news: Three in 10 news organizations say they are doing more training today than five years ago.
The bad news: The other end of the bell curve also is growing.
Overall, training in the news industry hasn’t changed in the five years since Knight funded “Newsroom Training: Where’s the Investment?” Then, as now, the No. 1 source of dissatisfaction among working journalists is the lack of training.
We would like to extend our gratitude to the following newsrooms who participated throughout the four-year project. Without their enthusiastic cooperation, candid interviews and willingness to embrace change, this book would not have been possible.
The Atlanta Journal-Constitution
Location: Atlanta, Georgia
Serving metro Atlanta, The Atlanta Journal-Constitution is the largest daily newspaper in the Southeastern United States.
Location: Dothan , Alabama
A regional daily newspaper, the Dothan Eagle covers Southeast Alabama and portions of Northwest Florida and Southwest Georgia.
The Enterprise Ledger
Location: Enterprise, Alabama
The oldest continuously operating business in the city of Enterprise, Alabama, The Enterprise Ledger is a companion newspaper to the Dothan Eagle.
The Gaston Gazette
Location: Gastonia, North Carolina
Located in North Carolina’s scenic Southern Piedmont, The Gaston Gazette serves Gaston County – consistently ranked as one of the nation’s fastest growing metropolitan areas with populations over one million.
La Crosse Tribune
Location: La Crosse, Wisconsin
Founded in 1904, the La Crosse Tribune has boasted an online edition of the paper since 1995 and serves the La Crosse , Wisconsin area.
The Modesto Bee
Location: Modesto, California
Located in the heart of the California ‘s Central Valley, The Modesto Bee serves Stanislaus County as its primary market and the five surrounding counties as secondary markets.
The News & Observer
Location: Raleigh, North Carolina
Publishing four editions daily, The News & Observer is the largest single reach vehicle in the Raleigh-Durham-Chapel Hill market boasting a staff of 250 journalists.
Location: Portland, Oregon
Located in the Portland area, The Oregonian is read by eight out of ten adults in the Portland market in an average week.
The Philadelphia Inquirer
Location: Philadelphia , Pennsylvania
Founded in 1829, The Philadelphia Inquirer is America ’s third-oldest surviving daily newspaper and has been accorded 18 Pulitzer Prizes for journalistic excellence.
St. Petersburg Times
Location: St. Petersburg, Florida
Florida ’s largest Daily Newspaper, The St. Petersburg Times has been serving the Tampa/St. Petersburg / Clearwater market for over 34 years and has been awarded 6 Pulitzer Prizes – journalism’s highest honor.
South Florida Sun-Sentinel
Location: Ft. Lauderdale, Florida
Owned by the Tribune Company, the South Florida Sun-Sentinel serves both the Fort Lauderdale / Boa Raton and the West Palm Beach areas with a population base of over 2 million people.
Location: Minneapolis, Minnesota
Owned by the McClatchy Company, The Star Tribune has been serving the Minneapolis / St. Paul area since 1867 and is one of the top 20 largest newspapers in the nation.
Location: Waco, Texas
Owned by Cox Newspapers, the Waco Tribune-Herald has been a fixture in Central Texas since 1892 and is read by over 100,000 adults in McLennan County during an average day.
Winona Daily News
Location: Winona, MinnesotaOwned by Lee Enterprises, sister paper to the La Crosse Tribune and part of the River Valley Newspaper Group, Winona Daily News focuses its news coverage on several counties of Minnesota and Wisconsin in the bluff country on the Mississippi River.
What is the key to transformation? Strategic training.
Since 2003, training and research projects that comprise Knight’s $10 million Newsroom Training Initiative have worked with journalists and news executives. Together, these projects demonstrate that training, linked to actionable goals and encouraged by forward-looking leadership, drives innovation and audience appeal by improving newsroom culture and news content. Read about it in the new book by Michele McLellan and Tim Porter.
What They’re Saying:
“Before you institute one more newsroom change program or schedule one more staff retreat in search of a transformational spark, absorb the lessons of News, Improved. Michele McLellan and Tim Porter give us a deeply reported, practical, up-to-date guide that is essential reading for newsroom leaders charting a new course in unknown territory.”
— Sandy Rowe, Editor, The Oregonian
“News, Improved has sweep and authority and big ideas, anchored in excellent, true-ringing specifics and observations from real newsrooms.”
— Carl Sessions Stepp, Professor, The Philip Merrill College of Journalism, University of Maryland
“Journalists face a daunting set of challenges in the digital age. Newsroom leaders don’t have a neat set of blueprints to hand them. Instead, editors have to unlock the potential of their staffs to invent the future. And the potential is there. News, Improved shows how this has happened in newsrooms around the country and how you can make it happen in yours.
— Mary Nesbitt, Managing Director, Readership Institute and Associate Dean, Medill