Investing in the Future of News, a new survey of more than 2,000 American journalists and news executives, finds nine in 10 journalists say they need more training and nine in 10 newsroom executives agree. The executives – typically among the most experienced and knowledgeable journalists – also admit they need more training themselves.
This hunger to learn – crossing multiple topics, from craft skills training, including new media, to ethics and legal affairs to management – is not surprising. The digital revolution has upended journalism. The speed at which information moves – and the new ways people consume it – is transforming what journalists need to know and do.
The key to this transformation is strategic training in America’s newsrooms. Since 2003, training and research projects that comprise Knight’s $10 millionNewsroom Training Initiative have worked with journalists and news executives.These projects demonstrate that training linked to actionable goals andencouraged by forward-looking leadership drives innovation and audienceappeal by improving newsroom culture and news content.
The new poll suggests a divide in the news industry.
The good news: Three in 10 news organizations say they are doing more training today than five years ago.
The bad news: The other end of the bell curve also is growing.
Overall, training in the news industry hasn’t changed in the five years since Knight funded “Newsroom Training: Where’s the Investment?” Then, as now, the No. 1 source of dissatisfaction among working journalists is the lack of training.